ABOUT
Donna's Delicious Dozen is a locally owned and operated donut shop in Columbus, OH. Donna's donuts are made to order so that when you take that first bite, the fresh and warm donut melts in your mouth. With a wide variety of icings, drizzles, and toppings, you can let your imagination run wild!
SUCCESSES
In the first two months, Instagram organic reach was increased by 226.1% and the follower count had grown by 2,000+. Facebook reach had also organically grown a solid 50% in the same time frame.
Over the course of the first seven months, the Instagram reach had significantly Increased by 912%.
CAMPAIGN
To recap all that had been accomplished in 2020 and to provide entertainment for our audience while the actual shop was closed, I conducted a Donut of the Year Campaign that was delivered via Instagram and Facebook Stories. Set up in a bracket format, specialty donuts from all four seasons were pitted up against one another until only one remained. It was a huge success. Not only did it give valuable insight about our customer's preferences, but it was incredibly fun for our fans. One individual even mentioned that they were "more invested in this than any other sport this year." The campaign ended up tripling our average story reach and engagement on both platforms.
Round 1 voting tripled our average Instagram story reach and engagement.
Example of the poll graphic.
Overwhelming excitement and interaction from customer's regarding the campaign.
Round 1 voting tripled our average Instagram story reach and engagement.
A WORD FROM THE OWNER...
When I talk about the growth of my business, I can not do that without talking about Amanda. She came on with my company at a time when I needed my name to be out there more than I knew I was capable of, especially for the budget I had. But she not only increased my awareness on social media by over 900% in less than a year, but she is also someone I can bounce upcoming ideas off of and how to market new donuts! I can't thank her enough for what she has done for my business!
- Traci Lukemire, owner of Donna's Delicious Dozen